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To arrive at a comprehensive assessment of the city brands in the ranking, alongside measuring familiarity, the survey asked the respondents about the general reputation and their personal consideration of each city as a place to live, work locally, work remotely, study, retire, visit, or invest in. This suggests that as familiarity increases, and Bucharest’s positive attributes become clearer to a broader range of global respondents, the city may be able to further boost its global perception and perhaps compete with other world-renowned European capital cities. Despite this however, it received higher scores in key metrics such as consideration (55 th), liveability (55 th), and governance (47 th). Across some of the markets included in the research, Bucharest receives weaker familiarity scores in comparison to fellow European capital cities, undermining its overall rank in the Brand Finance City Index. With a Brand Finance City Index score of 60.5/100, Bucharest, Romania’s capital, and commercial centre, is gradually gaining recognition on the global stage. The Index has named London as the best city brand in the world, followed by New York and Paris.

Presented by brand evaluation consultancy Brand Finance, the ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities. London/Bucharest, 18 th of May 2023 – Bucharest ranks 68 th globally in a new ranking of the world's best 100 city brands, according to the inaugural Brand Finance City Index released today. View the full Brand Finance City Index 2023 here Bucharest’s poor familiarity score undermines its overall ranking on the global stage.Bucharest is the only Romanian city contained in the ranking, performing well for culture and heritage attributes.New York and Paris are close behind in 2nd and 3rd among 100 cities in the ranking.With a score of 84.6/100, London tops the inaugural Brand Finance City Index, based on a global survey of 15,000.